Why We Replaced Sizes with Compliments

For decades, sizing has shaped how women see themselves. A number, a letter, a label that quietly suggests how we should fit into the world and often pressures us to be smaller at any cost. But at yae;, we decided to rewrite the story.

We replaced traditional sizes with compliments. Because you are not defined by your size. You are beautiful, lovely, stunning, radiant and that’s the energy we want every woman to carry when she steps into her day.

This choice isn’t about marketing; it’s about healing. It’s about transforming what has long been a trigger for many women into something uplifting and kind.

By reframing sizing, we hope to make getting dressed a positive experience again.  Rooted in affirmation, not judgement it is time to remember your Worth.